Cookie Policy

Aró Digital Strategy

General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. Used to maintain an anonymized user session by the server.

ExitIntent_show Session
Exit intent technologies is used to store a session identifier to track the movement of the user's mouse cursor on the page. The exit intent popup is then triggered immediately after the cursor leaves the active area of the browser.

The JSESSIONID cookie is used to store a session identifier so that New Relic can monitor session counts for an application. The cookie value is generated by Jetty.
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Double Click

DSID, IDE Session
Used for re-targeting, optimization, reporting and attribution of Google advertisements.
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r/collect Session
DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.
Cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account.
How DoubleClick uses cookies


zarget_user_id 1 month
Assigns users an anonymous ID so that they can be distinguished from each other.
zarget_visitor_info 1 month
pageViewCookie, @@History/@@scroll|# Persistent
Freshmarketer collects information about how you use our website so we can improve it for you in future. This information is not personally identifiable.

Google Analytics

collect Session
Used to send data to Google Analytics about the visitor's device and behaviour across devices and marketing channels.
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_ga 2 years
_gid up to 2 years
Used to distinguish unique users by assigning a randomly generated number as a client identifier on the website and booking engine. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.
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_gat Session
Used to throttle the request rate - limiting the collection of data on high traffic sites.

Google reCAPTCHA

ReCAPTCHA collects personal information from users to determine whether they’re human and not a bot. Used on filling out forms.


OT-SessionId, OT-Session-Update-Date, otuvid, ak_bmsc, bm_sv, otuvidSession
At OpenTable, we use our cookies to improve your web-browsing experience. For example, we may use these cookies to remember your language preference or city, or to keep you in a logged in state so the Sites does not require you to log in repeatedly to access different pages. OpenTable’s cookies are associated with other data we collect from you. However, no third party may use the information we collect through our OpenTable cookies for their own purposes. Deletion of these types of cookies will result in limited functionality of our Sites and services.
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p.gif Session
Typekit uses a tracking image from this domain to calculate font usage and pay foundries appropriately for the use of their fonts.

Used by YouTube (Google) for storing user preferences and other unspecified purposes
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